Company Description

Lane Boots is a fashion-forward Western boot brand known for elevated design, intentional details, and our signature blue-bottoms. With DTC, wholesale, tradeshow, and retail presence, our in-house creative team drives the look and feel of every touchpoint—from product campaigns to digital ads to store signage.

We care about craftsmanship, clarity, and content that connects. We’re looking for creative professionals who know how to design with impact, collaborate across teams, and bring strong ideas to life.

Location: Denver, CO (Remote)

Time Commitment: Up to 16 hours/week - Flex based on your schedule

Compensation: Hourly, Based on Experience

Who We Are Looking For

You’re a digital-native designer with a sharp eye and strong instincts for fashion and retail. You understand how to craft visuals that not only look good—but convert. You know how to sell a lifestyle and drive the click. Whether it’s a high-impact email campaign, a paid ad for Instagram, or a GIF that lives in a flow, you bring brand storytelling to performance-driven creative.

This role is ideal for a designer who thrives in e-commerce, keeps tabs on digital trends, and is comfortable shifting between seasonal launches and evergreen flows. Experience with lifecycle or performance marketing is a big plus.

What You’ll Do

Design high-performing emails for campaigns, flows, promos, and product launches
Create digital ad assets for META, Google, and paid social that feel fresh, fashion-forward, and on-brand
Build social-ready visuals as needed for Lane's ongoing marketing calendar
Translate creative concepts into clean, scalable graphics across email, ads, and digital placements
Adapt and resize creative for multiple platforms and use-cases
Stay organized, keep files clean, and prep deliverables for efficient handoff
Bring performance insights into the design process

Qualifications

Proficiency in Digital Design and Graphic Design, with the ability to create visually compelling emails that align with brand guidelines and drive sales
Sharp design eye and solid understanding of branding and its application across various digital and physical platforms
Expertise in creating and editing Graphics for social media, websites, and marketing collateral
Strong working experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, Shopify, Klavyio, etc
Excellent attention to detail and ability to work on multiple projects simultaneously
Strong communication and self-management skills in a remote environment
Bachelor’s degree in Graphic Design, Visual Communication, or a related field is preferred
Prior experience in the fashion or retail industry will put you in front of the line
Video editing skills a bonus - CapCut or other editing software for visually interesting and performance-driven ads

Submit your portfolio showcasing relevant work across email, digital, and ad design. Applications without portfolios will not be considered.

Lane Boots

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