Skills
Databasing; Customer Relationship Management (CRM); Software Development; Data Modeling; Change Management; Sales; Business Intelligence (BI); Leadership; Analytical Thinking; People Management; Data Management; Marketing; Finance; Key Performance Indicators (KPI); Banking
About
Responsible for the monitoring of financial and operational reports and KPIs of delinquency portfolio of
Scotiabank and Crediscotia. In charge of a team of 8 analysts.
• Reorganization of the area; analyst specialization per collection channel.
• Responsible for the control of the pilot project of outsourcing the current delinquency portfolio.
• Responsible for the control of the pilot project of multiple management.
• Improvement of database and reports processes at 30%.
Responsible for the delivery of analytical information on the commercial model for the corporation (Sales,
Marketing, Customer Service, Collections). Reporting information from 9 countries in LATAM / USA /
EUROPE. In charge of a team of 5 analysts.
• Generate business insights with historical information.
• Lead the implementation of visual artifacts to the end user: dashboards, reports, email push
subscriptions.
• Lead the design and implementation of the data models.
• Lead the migration of data models to the cloud environment for self-service BI.
Leadership of the CRM, Analytics and Data Management teams. In charge of a team of 7 analysts.
• Delivery and segmentation of product campaigns in the acquisition and lifecycle processes. Products:
credit cards, personal loans, insurance.
• Automation of delivery funnels and digital channels.
• Lead the build and calibration of predictive models.
• Design of experiments and commercial sample projects.
Responsible for the development and monitoring of reports and KPIs for retail banking.
• Development of the Balanced Scorecard for all the bank branches.
• Issuance of strategic reports of retail banking to headquarters in Canada.
• Administration of CRM system for the premium segment.
• Improvement of database and reports processes at 70%.
Responsible for the definition and monitoring of data models for the Retail Banking Risk Area.
• Responsible for the data models: risk segmentation, risk mitigation, rating, minimum debt yield.
• Develop of projects under Agile methodology: iterative and user-adjusted projects.
• Design and implementation of dashboards and control indicators using BI tools.
• Deploy of more than 120 variables per quarter on the risk datamart.
• Improved 4 processes per quarter, reducing manual work by 80% and data quality by 90%.
Software development, user training and change management at multinational level.
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