Mateo Ramos

Skills

Campaign Management on Google Ads, Email Marketing Campaigns (Klaviyo), Copywriting and Content Creation (Figma), Client Relationship Management in B2B and B2C Models, Market Research and Competitive Analysis, and Intermediate Excel for Data Analysis.

About

PROFESSIONAL SUMMARY:

Digital Marketing professional with over 2 years of experience in designing and implementing email marketing campaigns aimed at increasing web traffic and maximizing conversion rates. Certified in strategic use of Google Ads, with solid expertise in persuasive copywriting. Recognized for a results-driven approach, effective teamwork collaboration, and the ability to drive business success.

PROFESSIONAL EXPERIENCE:

Caracol TV (Lumo Media Lab) – Research Assistant. January 2024 – June 2024
Designed a Web 3.0-based digital ecosystem focused on attracting and retaining new generation audiences.
Developed a media plan that reduced CPE to $2.00 USD on Facebook and Instagram.

Tumarido.com - Research Assistant. July 2023 – December 2023
Strengthened B2B client relationships through personalized service optimization.
Led a four-person team to execute a rebranding strategy, aiming at increasing organic traffic by 8%.

JuridiGO - Research Assistant. January 2023 – June 2023
Executed segmented Google Ads and Meta Ads campaigns, impacting 30,000 users over three months.
Created strategic content for Facebook and Instagram, boosting social media engagement by 10% in three months.

Colsubsidio (Xposible) - Research Assistant. July 2022 – December 2022
Designed advertising campaigns that reached over 10,000 users, increasing web traffic and community engagement.
Enhanced Meta Ads CTR to approximately 1.8% through A/B testing and continuous optimization.