Laura Ruiz

Skills

I am a seasoned Digital Marketing Consultant with over 8 years of experience, specializing in crafting impactful strategies for both commercial and nonprofit organizations at national and international levels. My journey in marketing has allowed me to collaborate with diverse industries, including SaaS, real estate, insurance, and call centers. This exposure has honed my ability to tailor strategies that align with unique business objectives and resonate with target audiences. My expertise spans corporate communications, audience engagement, and brand storytelling, ensuring every campaign connects deeply with its intended market.

In my work, I leverage a data-driven approach combined with creative execution to develop marketing strategies that deliver measurable results. From designing SEO-optimized content and managing SEM campaigns to crafting compelling narratives for social media, blogs, and email marketing, I aim to create cohesive, engaging, and high-performing campaigns. By using tools like Google Analytics, SEMrush, HubSpot, and Canva, I analyze performance, identify growth opportunities, and optimize strategies to maximize ROI for my clients.

What drives me most is the challenge of transforming a brand’s vision into meaningful digital narratives. I am passionate about using innovative campaigns to build strong brand identities and lasting connections with audiences. Whether developing content calendars, managing cross-platform advertising, or fostering team collaboration, I thrive on delivering impactful solutions that inspire and drive success.

About

Coordinate all social media profiles
Update the internal communication platforms
Create the monthly newsletter for staff members
RRPP
Copywriting
Email Marketing
Content Management Systems
Visual Storytelling
Content creator for Web, social media and email marketing
Administrative tasks
Tools: Ahrefs - Canva - Trello - Hubspot - Yoast - WordPress
SEO Strategy for different brands
Copy-write for websites, newsletters,
social media, and email campaigns.
SEM for brand awareness
Community manager for different
brands.
Marketing strategies for nonprofit
organizations.
Copywrite for websites, newsletters,
social media, and email campaigns.
Collaborated and coordinate cross-functional
teams across LATAM region.