JORGE IVAN SEGURA MICHEL

Details

Skills

Strategic Diagnosis: Advanced capacity to synthesize complex data and social context information into actionable insights to create high-impact marketing content across diverse digital and traditional platforms.
Project Management: Full-cycle leadership of marketing and strategic projects from initiation to closure, utilizing Agile frameworks and Kanban methodologies to ensure rigorous deadline, quality, and budget compliance.
Digital Research & Social Listening: Expertise in Digital Anthropology (Netnography) and advanced Social Listening to identify cultural codes, analyze community behavior, and forecast trends that inform brand positioning.
Crisis Management & Institutional Resilience: Specialist in risk mitigation and brand reputation management through the application of behavioral science and strategic storytelling.
Design Thinking & Innovation: Integration of user-centered methodologies to diagnose organizational challenges and execute innovative service designs and marketing solutions.
High-Performance Leadership: Proven experience coordinating multidisciplinary teams of 7 to 25 members, including designers, content creators, videographers, social media strategists, financial analysts, and researchers; demonstrated ability to foster cross-functional collaboration and eliminate institutional silos to achieve complex marketing and strategic objectives.

Technical Skills: Agile (Kanban, Asana, Workfront); CRM & Data (Salesforce Marketing Cloud, Google Analytics, Basic Power BI, R); Design (Canva Pro, CapCut, Adobe Creative Suite, basic Figma/HTML); CMS (WordPress, Meta Business Suite, Hootsuite).
AI Tools: Prompt Engineering and Strategic Content Generation (ChatGPT Plus, Gemini, Claude, Julius AI, Google Cloud Vertex AI/Flow, AI Notebooks).
Strategic Frameworks: Design Thinking, Human-Centered Design (HCD), Design Justice, Social and Behavior Change (SBC).
Languages: English (C1/Advanced - US Market experience); Portuguese (Intermediate).

About

Throughout my career, I have proven that an organization's success lies not just in creativity, but in the depth of its diagnosis. I am a Communication Strategist and Researcher with over 9 years of experience managing high-impact projects at the intersection of technology, behavioral sciences, and the public sector.

My profile is built on three fundamental pillars:
Marketing & Brand Transformation: With solid experience in the B2B environment, I have led comprehensive brand transformations within the construction industry and participated in strategic execution for global technology firms, consistently focusing on ROI and market positioning.

Public Affairs & Government Strategist: Expert in analyzing complex socio-political contexts and translating regulatory frameworks into actionable business strategies. I have a proven track record in the public sector, collaborating in high-level interactions with Cabinet Secretaries and international investors to ensure operational continuity.

Researcher & Psychologist: With over 8 years of experience in deep research and university lecturing, critically analyzing social behavior and online trends.

As a Master in Digital Humanities and a certified specialist in Human-Centered AI, my focus is on integrating humanist tradition with cutting-edge digital tools. This allows me not only to manage data but to interpret it through a critical lens to generate new knowledge frameworks and identify cultural opportunities that others might overlook.

I possess solid experience in Strategic Diagnosis and an advanced ability to synthesize complex data. In Project Management, I have a track record of executing processes from initiation to closure, always ensuring the fulfillment of objectives and budgets. I am fully familiar with Agile methodologies.

I specialize in Content Strategy and Storytelling, Digital Anthropology, Human-Centered AI, and Behavioral Science. Furthermore, through my academic background, I have integrated Design Thinking as a key methodology for diagnosis and the execution of innovative, user-centered solutions.