Joe Santos

Skills

Graphic Design & Visual Storytelling
Brand Identity Design & Development
Digital & Print Marketing Collateral
Social Media Content & Strategy
UX/UI Principles & Web Design
Presentation Design (Sales, Training, Executive)
Creative Project Lifecycle Management
Vendor Coordination & Production Oversight
Agile & Cross-Functional Collaboration
Multilingual Content Localization (EN/ES)
Design & Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Creatopy
Web & CMS Platforms: Wix, Drupal, Constant Contact
UX/UI Tools: Figma
Video Editing: Final Cut Pro, iMovie
Project Management: Workfront
Productivity: Microsoft Office, Apple iWork (Keynote, Pages)

About

I’m a bilingual graphic designer with over 15 years of experience in branding, advertising, and visual communication. My background spans print, digital, and multimedia, with a strong focus on design that’s not only eye-catching but strategically aligned with business goals.

Throughout my career, I’ve had the opportunity to work with major international hotel brands like InterContinental Hotels Group, Marriott, JW Marriott, and Meliá, creating cohesive brand identities, marketing materials, and campaigns tailored to global audiences. I’ve also led creative direction for social media, events, and internal communications at a large human resources company.

My strongest tools are Adobe Photoshop, Illustrator, and InDesign, and I have working knowledge of Figma. I’m also confident in my ability to guide visual strategy, manage projects from concept to execution, and collaborate across departments. I approach design with curiosity, empathy, and a problem-solving mindset.

What drives me most is using design to tell compelling stories—whether that’s building a brand from scratch or supporting a mission-driven campaign that makes a difference. I’m currently seeking opportunities where I can contribute my skills to a creative team that values thoughtful design, collaboration, and purpose.