Details
Skills
Customer Relationship Management (CRM); Paid Search Marketing; Branding; Inbound Marketing; Marketing Strategies; Lead Generation; Advertising; Leadership; Google Ads; Performance Marketing; Social Media; Marketing Operations; Marketing; Search Engine Optimization (SEO); Brand Management
About
Growth Strategy: Spearheaded digital projects responsible for 30% of the institution's total client volume over the last 4.5years.
Performance Media: Optimized Google and Meta Ads campaigns, achieving a Cost-Per-Lead (CPL) significantly below the national average for regional branches.
Product Scaling: Managed top-of-funnel digital products, resulting in 71,000 unique converted customers in 2024.
CRM & Data: Led the implementation of CRM to optimize lifecycle management and built real-time Looker Studio dashboards for data-backed decision-making.
Coordinated national internal communication campaigns and influencer marketing strategies to enhance brand visibility.
Managed PR agency contracts and endomarketing initiatives for brand authority.
Revenue Acceleration: Scaled performance marketing operations resulting in a 150% increase in total e-commerce revenue.
Leadership: Led a multidisciplinary team of 14 (Creative, Media, Tech, Branding) focused on real-time KPIs.
Omnichannel: Integrated social media and influencer marketing with paid ads to drive DTC sales.
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