Skills
Email Marketing; Marketing Management; Social Media Marketing; Graphic Design
About
I worked as a freelance for this U.S.-based business, primarily focusing on developing a comprehensive marketing strategy. During this time, I also managed customer interactions on Etsy, created and scheduled social media content, designed graphics, and provided virtual assistance. My main contribution was crafting a tailored marketing plan to enhance the brand's online presence and engagement.
Develop and execute social media strategies and email marketing campaigns. Design marketing materials such as brochures, banners, infographics, and templates. Also creative content for social media posts, advertisements, and digital campaigns. Create, schedule, and monitor posts on social media channels, ensuring consistency with the brand’s voice and goals. Interact with followers, respond to comments and messages, and foster a positive online community.
I worked as a Marketing Manager for a hostel in Cuba, specializing in the tourism sector. My responsibilities included creating and implementing marketing strategies to attract international guests, managing social media accounts to promote the hostel, and designing engaging content to showcase its services. I also focused on enhancing the hostel's online visibility and improving customer engagement to boost bookings and overall guest satisfaction.
Crafted and managed email campaigns to engage followers, promote content, and drive traffic to the brand’s website. Identified and initiated potential collaborations with influencers, brands, and industry leaders to expand the company’s reach and visibility.
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