Skills
Problem Solving; Business; Data Analysis; Decision Making; Data Analytics; Advertising; Marketing Creativity; Business Intelligence (BI); Creative Marketing; Conceptual Creativity; Collaboration; Social Media; Marketing; Project Management; Creative Strategies; Consulting
About
CAMILA GÓMEZ OVALLE
Strategic Planner / Creative • camila_gov@outlook.com • Behance • +57 315 556 8200 • /in/camilagomezovalle
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Professional Profile
Creative strategist with an analytical approach and over 5 years of experience in marketing, branding, and project management. Specialized in transforming data into actionable insights and merging creativity with analysis to design innovative strategies that enhance brands. Recognized for leading 360° projects and achieving omnichannel results.
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Professional Experience
Sr. Modern Channel Analyst february 2023 - currently Kenvue (Johnson & Johnson Family)
• Collaborated with Key Account Managers, Grupo Éxito Account Executives, and E-commerce Engagement Leads to optimize omnichannel strategies and brand positioning.
• Achieved a 99.3% CX Score, positioning Éxito and Carulla E-commerce as digital intelligence leaders.
• Coordinated the optimized implementation of enhanced brand content.
• Developed SEO strategies, improving E-commerce search performance.
• Created optimized reports to identify market insights, brand performance, and growth opportunities.
Business Intelligence Account Executive august 2022 – february 2023 Bayer - The Business Partners
• Optimized category Balanced Scorecard reports by creating dashboards, improving visualization, and reducing analysis time by over 50%
• Identified key insights, contributing to the growth of OTC, Footcare, and new product launches.
• Coordinated database automation, improving accuracy by 40%.
Strategic Project Manager – Digital Transformation december 2021 -august 2022 Chamber of Commerce – Digital Economy Cluster
• Managed 5 Digital Transformation Projects for companies in the sector, achieving 100% compliance with technical and financial quality standards.
• Led strategic and follow-up sessions, ensuring the effective development of the different project phases.
• Implemented project management tools such as Trello and Monday, ensuring sprint efficiency.
• Coordinated intersectoral events such as workshops and business roundtables.
Creative and Marketing Director febrero 2021– december 2021 Nocturno Festival
• I developed the rebranding of the festival
• Developed promotional strategies for the festival and planned content for social media.
• Managed strategic partnerships with businesses, libraries, and cultural centers.
• Created, managed, and strengthened social media channels (including creative concept development, copywriting, and design Art direction)
Strategic Planner – Comunicaciones abril 2020 – december 2020 Tardes Caleñas Complejo Turístico
• Designed strategic marketing and communication plans, creating briefs and creative concepts for integrated campaigns, including copywriting, captions, and advertising design.
• Presented monthly metrics reports, highlighting a 40% increase in interactions.
• Developed creative content, successfully engaging audiences and effectively positioning the brand
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Key Achievements
• Finalist at the Obrar Argentina Awards (2024) with “GenuinaMente: 40 Letters to Talk About Mental Health.”
• Recognition for contribution to category growth - Green Tsunami Program at Kenvue (2023).
• First place in the 360° Marketing Workshop for Tardes Caleñas (2020).
• Second place in Digital Strategy for Alival Express (2020).
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Skills and Competencies Education and Certifications (2019 - 2025)
•Training for C1-British Council • Master Art Direction and Strategy Planning – Miami Ad School.
• Strategy Planning • Bachelor's in International Marketing and Advertising – ICESI University.
• Data Analysis and Insight Discovery • Agile Methodologies and Innovation – Sabana University.
• Digital and Creative Project Management • Creative Problem Solving – Borealis
• Tools: Adobe Suite, Midjourney, Tableau, • SEO y SEM – Domestika
Power BI, Canva , Semrush
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