Betty Pamela Choque

Skills

Customer Relationship Management (CRM); Lead Conversion; Relationship Management; Marketing Strategies; Advertising; Lead Generation; Sales; Leadership; Increase Sales; People Management; Customer Relationships; Customer Retentions; Marketing; Team Leadership; Brand Management

About

Increased sales by 40% by leveraging HubSpot to implement digital and inbound marketing
strategies, including optimized landing pages, lead generation, and customer retention
workflows, resulting in a 25% boost in lead conversion rates.
Achieved successful entry into the European and U.S. markets through a strategic branding
campaign featuring 100% handmade alpaca products made by Bolivian artisans.
Expanded the B2B client portfolio by 25%, managing relationships with NGOs, diplomatic
organizations, and companies, using remarketing campaigns in Google Ads and LinkedIn Ads to
attract new business opportunities.
Boosted website traffic by 50% through advanced SEO campaigns using Google Analytics and
Semrush, optimizing conversion rates and driving online sales growth.
Led a cross-functional team ensuring strategic objectives were met, establishing operational
policies, managing budgets, and overseeing employees. Recruited teams for each department
according to specific needs and criteria, ensuring the right fit for each role. Implemented a CRM
system that optimized customer relationship management, improving retention and loyalty.
Improved B2C customer retention by 20% through personalized after-sales service, fostering
loyalty and repeat sales.
Established strong relationships with suppliers and artisans, enhancing collaboration and
product quality.
Developed effective criteria for designing advertising materials, ensuring each campaign was
optimized according to best practices for each platform.
Measured and analyzed the performance of marketing campaigns by tracking ROI and KPIs,
providing actionable insights, and identifying emerging trends in the Bolivian automotive market.
Led market research projects and facilitated meetings with B2B and B2C clients to assess
customer perception of the brand, technical service, and after-sales support, contributing to
strategic adjustments.
Successfully organized a nationwide event for the Shell Oil brand across La Paz, Cochabamba,
and Santa Cruz, attracting 1,500 attendees. Created a comprehensive database from the event,
which was later used to implement email marketing campaigns for new product launches,
promotions, and customer retention, boosting engagement and loyalty.
Collaborated with executive-level stakeholders and key decision-makers in the mining sector to
drive 20% revenue growth through strategic marketing initiatives. Presented market insights and
recommendations to leadership, influencing high-level business strategies and securing long-
term contracts with industry leaders.
Managed project scoping and reporting, ensuring alignment with client expectations and
delivering results on time.
Successfully organized a large-scale industry event attended by 3,000 mining cooperative
members, managing project scoping and reporting, ensuring alignment with client expectations,
and delivering results on time.