VP Of Sales

Company Overview:

Sach Foods, a rapidly growing brand known for its award-winning organic, artisanal paneer, is seeking a passionate and entrepreneurial Head of Sales to oversee our national retail, food service, and club accounts. With 100% year-over-year growth, products in over 4,000 stores including Whole Foods and Costco, and an expanding portfolio of innovative products, Sach Foods is at the forefront of redefining natural, clean-label Indian foods. As a diverse and inclusive company, we celebrate equal representation and are proud to bring joy to people’s lives through bold flavors, cutting-edge innovation, and food that connects communities. This is a unique opportunity to join the executive decision-making team of a fast-growing startup where your contributions will have a direct, tangible impact on the company’s growth trajectory.

Role Overview:

The Head of Sales will lead Sach Foods’ national sales efforts across retail, food service, and club channels, while also spearheading the launch of new products from concept to market. We are looking for someone with a strong entrepreneurial spirit, a bias for action, and the ability to thrive in a fast-paced, high-growth environment. This isn’t a typical 9-to-5 job—it’s a hands-on, dynamic role requiring a leader who is ready to roll up their sleeves, drive urgency, and build scalable systems without relying on traditional broker networks.

As a core member of the leadership team, you will play a pivotal role in shaping the company’s future, directly influencing strategic decisions while driving execution.

Key Responsibilities:

• Oversee National Accounts: Manage and grow relationships with major retail, food service, and club accounts while identifying and closing new opportunities to drive revenue.

• Launch New Products: Take ownership of the entire product launch process—from concept to pricing, packaging, and distribution—ensuring success in all channels.

• Sales Strategy: Develop and implement actionable sales strategies tailored to each channel (retail, food service, and club), with a focus on scaling revenue sustainably.

• Build Partnerships: Develop deep relationships with customers and buyers while creating scalable strategies that don’t rely on broker networks.

• Data-Driven Decisions: Use data and insights to guide sales strategies, evaluate market trends, and measure success.

• Market Expertise: Leverage deep knowledge of the Indian food category to position Sach Foods as a leader in the space while expanding into new markets.

• Cross-Functional Collaboration: Work closely with product, marketing, and operations teams to align sales efforts with overall company goals and strategic initiatives.

• Entrepreneurial Execution: Operate with urgency and resourcefulness, identifying and solving challenges quickly to capitalize on growth opportunities.

Requirements:

• Entrepreneurial Spirit: Hands-on leader with a strong bias for action and a proven ability to thrive in a fast-paced startup environment.

• Experience: 5-8 years of CPG sales experience with demonstrated success selling into national retail, food service, and club accounts.

• Product Launch Expertise: Experience taking products from concept to market, managing the full lifecycle without heavy reliance on brokers.

• Self-Starter: Ready to roll up your sleeves, work independently, and drive projects to completion with urgency and efficiency.

• Relationship Builder: Strong ability to cultivate and grow meaningful relationships with customers and distributors.

• Not a 9-to-5 Role: Flexible and committed to going above and beyond to drive results, with the understanding that startups require adaptability and dedication.

• Tech-Savvy: Comfortable using CRM tools, AI, and data analytics to streamline sales operations.

• Passion for Growth: Enthusiastic about being part of a company scaling rapidly, innovating in the food space, and creating joy through bold flavors.

Compensation:

• Competitive base salary, commission, and equity.

• Opportunity to be part of the executive team, shaping key decisions and driving meaningful impact.

• Comprehensive health, dental, and vision benefits.

• Flexible hours and a collaborative, supportive work culture.

• Paid vacation policy.

• A chance to make your mark in a fast-growing company poised for continued success.

To apply- please email hello@sachfoods.com with brief responses to the following questions (50 words or less)

1) What product do you think Sach Foods should launch next and why?

2) If you had to pick 3 target accounts (retail and food service) for Sach to get - who would they be?

3) What differentiates Sach in your mind to the competition?

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VP of Sales

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