About Our Client
Our client is dedicated to providing creative tools centered around a passion for quality. Their products are sold in more than 50 countries worldwide, supporting a wide range of creative industries. They are also a key manufacturer of specialized clay products used in the automotive industry for creative design and production.
About the Role
The role involves developing and executing marketing strategies to promote the client's products and brand. This position oversees all aspects of marketing, including digital marketing, content creation, social media, events, and partnerships. The ideal candidate is a creative and strategic thinker with a passion for the arts and experience in the consumer goods industry. The right candidate is a team player with the ability to work across departments with disparate needs, excels in creative problem-solving, and thrives on being challenged by process creation, review, and continuous improvement.
A Day in the Life
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
- Assist with the execution of the integrated marketing plan across both digital and physical sales and promotional channels.
- Oversee the creation of marketing materials, including brochures, catalogs, videos, and social media content.
- Manage and optimize digital marketing campaigns, including email marketing, SEO/SEM, and social media advertising.
- Collaborate with the sales team to develop promotional campaigns and materials to support sales efforts.
- Plan and execute events, trade shows, and workshops to showcase products and engage with customers.
- Build and maintain relationships with creators, artists, designers, and other key partners to promote the brand and products.
- Conduct market research and analyze consumer trends to identify opportunities for new products and marketing initiatives.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed to achieve business goals.
- Manage the marketing budget and ensure all marketing activities are cost-effective.
- Lead and mentor a team of marketing professionals to achieve departmental and company objectives.
About You
- Bachelor’s degree in Marketing, Business, or a related field.
- 5 years of experience in marketing, preferably in the consumer goods or art supplies industry.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, including social media, email marketing, and SEO/SEM.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to develop innovative marketing ideas.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Ability to work collaboratively with cross-functional teams and external partners.
- Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and content management systems.
- Passion for art and design, with knowledge of the industry and its trends.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Employee discounts on products.
- Opportunities for professional development and career growth.
From Tangerine Search:
Tangerine Search is an equal opportunity agency that values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
