Job Description
Event Marketing Specialist
Location: Fully remote
Duration: 6 months to start
Pay: up to $32.00/hour, DOE
Planet Interactive is looking for an
Event Marketing Specialist to join our well known technology client on a 6-month contract. This role will work 40 hours per week and primarily will be remote but will require occasional domestic traveling to support physical events.
The Event Marketing Specialist will deliver on Company-led events, trade show events, and partner events, which can be physical, virtual, or hybrid. This person will work on all aspects of event management from initial concept (working with our sales teams) through to post event follow up is owned by the job holder. As an individual contributor, the ideal candidate will have a range of marketing skills to execute the plan and to take on new tasks as plans change to get the job done.
Responsibilities
- Assist with marketing campaigns in the field, such as, events, or product demonstrations
- Manage administrative tasks like data entry, reporting, budget tracking, and coordinating logistics related to field activities
- Attending sales calls to provide marketing updates.
- Maintain and execute a fully integrated marketing plan that fits seamlessly with the sales objectives for the accounts.
- Assess the 'fit' of corporate marketing campaigns to the accounts working with the wider marketing team to adapt and introduce them as appropriate.
- Drive engagement with customers by creating a regular cadence of communications with customer contacts which includes content development, writing and editing of traditional and social media, list/database management, and response metric tracking/reporting
- Lead the development of customized events and assisting with the execution as appropriate.
- Present and evangelize relevant business and technical content on webcasts, events and in sales presentations to audiences that ranges from in-the-field sales/SEs to Marketing, sales and product management teams.
- Manage a marketing budget of dedicated OPEX funding (and MDF if appropriate)
Qualifications
- B2B marketing experience in the technology sector.
- Familiarity with marketing and sales automation systems such as Eloqua and salesforce.com
- Experience of digital marketing techniques and platforms
- Must be an experienced field marketer in the events environment along with all aspects of marketing that support physical. virtual, and hybrid events in today's world.
- Knowledge of the Telco / technology sector in a B2B marketing capacity.
- Ability to travel for events
