The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including HubSpot, Google and WordPress. This role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.
Responsibilities
- Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
- Is responsible for the timely and complete maintenance and quality control of HubSpot data
- Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot
- Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement
- Collaborating with creative, product, and sales teams to align digital efforts
- Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
- Email list hygiene management, including data management to improve deliverability
- Implements other paid digital marketing campaigns based on marketing plans
- Develop and maintain relationships with internal key contacts and stakeholders
- Provide insights and recommendations based on data-driven analysis
- Stay up to date on industry trends and emerging brand and marketing strategies
- Other duties as assigned
Requirements
- Excellent organization skills and strong attention to detail
- Multitasker with the ability to prioritize work accordingly
- Strong communication skills, written and verbal
- Ability to communicate issues and conclusions
- Strong interpersonal skills, including problem solving skills;
- Ability to shift focus and adapt to change;
- Strong analytical and interpersonal skills
- Ability to work autonomously under the pressure of tight deadlines and multiple priorities
- Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects
- Ability to hold self-accountable and thrive in a remote work environment
Education, Experience And Certifications
- Bachelor's degree in Marketing, Communications or related major
- 2+ years of experience in Digital Marketing
- Proficiency in marketing platforms including HubSpot, Google, WordPress and SEMRush
- Experience with social media content creation, ads and analytics
- Proficiency and understanding of SEO fundamentals
- Proficiency with Microsoft Word, Excel and Outlook
