Paxxy is a rideshare startup launched in New York City, focused on serving the Latino and Chinese communities of Queens. We connect riders with drivers from their own neighborhoods, in their own language, through a mobile app built from the ground up for this market.
We’re post-launching, building fast, and looking for our first dedicated Marketing Lead to turn early traction into real growth.
The rol
This is a leadership role, not an execution-only role. You’ll set the strategy, manage the team, and be accountable for the metrics that matter: app downloads, driver sign-ups, and rider activation. You’ll work closely with the CEO and cross-functional leads across field, partnerships, and product.
You inherit a RACI-mapped marketing structure with an active team. Your job is to lead it, sharpen it, and make it produce results.
What you will own
- Performance & Analytics Brand & Messaging: Core narrative for drivers and riders, brand guidelines, copy across all channels, landing pages, and campaign assets.
- Paid & Growth: Campaign strategy by ZIP code and channel, CAC/LTV tracking, conversion reporting, Salesforce automations, and weekly performance dashboards.
- Content & Social: Content calendar, web and blog, UGC and influencer programs, community moderation for both driver and rider audiences.
- PR, OOH & Direct Mail: Bilingual press kit, media outreach, OOH/transit/CTV plan, direct mail campaigns — strategy, creative direction, and execution oversight.
- Field & Partnerships Support: Marketing materials for hotel and local business partners, community activations, neighborhood-level campaign coordination.
Your two north star metrics are simple and non-negotiable:
App downloads: across both Paxxy App (riders) and Paxxy Driver. Every campaign, channel, and initiative you run is ultimately evaluated against its contribution to installs.
Active service usage: riders completing trips and drivers actively operating through the platform. Downloads mean nothing without engagement; you’re responsible for both.
You’ll report this weekly alongside channel-level attribution, ZIP code performance, and retention cohorts.
What we are looking for
- 4–7 years in marketing for mobile apps, marketplace platforms, or two-sided consumer products (supply and demand).
- Proven track record growing app installs through paid and organic channels. You understand ASO, Meta/TikTok ads, Google UAC, and how to connect spend to real activation metrics.
- Growth mindset: you think in funnels, cohorts, CAC, LTV, and payback periods, not just impressions and reach.
- Comfortable leading a small team and moving fast with limited resources. You prioritize ruthlessly.
- Fluent in English (written and spoken). Spanish is a strong plus given our primary market.
- Experience marketing to U.S.-based Latino or immigrant communities is a meaningful advantage.
- Bonus: background in rideshare, delivery, gig economy, or any product where you had to recruit both users and service providers.
Tipo de puesto: Tiempo completo
Sueldo: S/.4,000.00 - S/.6,000.00 al mes
Pregunta(s) de postulación:
- Have you ever managed growth for a two-sided marketplace or platform with both a supply and demand side?
- Describe a campaign you ran that directly increased app downloads. What channel did you use, what was the result, and how did you measure it?
- What tools have you used to track mobile attribution and user acquisition performance?
- Have you marketed a product or service to U.S.-based Latino or immigrant communities?
- How many people have you directly managed, and in what type of team structure?
Lugar de trabajo: Empleo remoto
