About Streamily
Streamily is a fan commerce platform that connects fans with the talent behind the franchises they love. Voice actors, actors, and creators sign autographs through livestream events and an always-available storefront, giving fans direct access to the people behind their favorite characters. Franchises on the platform include Jujutsu Kaisen, Hazbin Hotel, Baldur’s Gate 3, Critical Role, Red Dead Redemption, Call of Duty, and dozens more.
We are a small, fast team building something real in a category that did not exist five years ago. We are hiring a Social Media & Fandom Marketing Lead to build and own the marketing engine that turns franchise heat into fan traffic and revenue.
Why This Role Exists
Our partnerships team already thinks franchise-first. They identify the hottest franchises, sign the talent behind the characters, and build events around cultural moments.
Marketing has not caught up. Today, every new talent gets the same promotion: a social post, a newsletter mention, and sometimes paid ads. There is no difference between a tentpole cast Q&A for a major franchise and a solo talent with a smaller audience. Marketing treats everything the same, and talent without a scheduled event often gets no promotion at all.
Your job is to fix that. You will build the franchise marketing calendar, prioritize where time and budget go, and make sure the right franchises get the right level of marketing energy at the right time, whether there is a livestream on the calendar or not.
When marketing drives thousands of fans to a franchise page, every talent not already on that page sees what they are missing. Marketing does not just drive revenue. It makes talent want to join.
How It Comes Together
Streamily organizes around franchises and characters. A franchise page hosts all the talent who voice characters in that franchise. Fans come for the character. The talent brings the character to life. Your job is to drive fans to these franchise pages and build campaigns around the events, cast Q&As, and always-available shops that live on them. Not every franchise gets the same marketing investment. Part of your job is deciding where the time and money goes based on fandom heat, upcoming cultural moments, and cast depth.
What You Own
Franchise Marketing Calendar
- Build and maintain a rolling 90-day franchise calendar: which franchises are hot, which timing hooks are coming, which events deserve full-campaign treatment
- Prioritize franchise pages for ongoing traffic based on cast depth, product volume, and fandom activity
- Coordinate with the partnerships team so marketing and talent scheduling are aligned on franchise priorities
- Present the calendar weekly to the CEO with recommendations on where to invest marketing time and budget
Social Media (Instagram, TikTok, X, YouTube)
- Plan and publish content that promotes both scheduled events and always-available franchise pages
- Lead with the character and franchise in every post, not just the talent name
- Develop short-form video and graphics that match the tone and energy of each fandom
- Track performance per platform and per franchise and iterate on what converts
- Build pre-event, event-day, and post-event content plans for tentpole franchise events
Day to day, you will also promote individual talent signings and shop launches as they come in from the partnerships team. Not every post is a franchise campaign. Many are same-week or same-day requests for specific talent events. You need to handle the volume while building the franchise calendar on top of it.
Fandom Community Engagement
- Show up in fandom spaces (Reddit, fan Discords, X anime and gaming communities, Facebook fan groups) as a real presence, not a brand account
- Respond to comments and DMs across platforms with personality and product knowledge
- Surface fan sentiment, trending franchise moments, and new opportunities to the team
Cross-Functional Coordination
- Brief the paid ads lead on franchise-specific audiences and creative direction for priority events
- Feed franchise insights to the email and retention lead so segmented campaigns align with the calendar
- Prepare promo toolkits talent can share with their own audiences
- Coordinate with the partnerships team on talent social handoffs
Who You Are
- You actually consume the content. You watch anime, you play video games, you follow voice actors, you know which franchise is heating up before most people do. This is non-negotiable.
- You can name three franchises you’d prioritize for the next 90 days and explain why using real signals, not gut feeling.
- You have 3–5+ years in social media, community, or fandom marketing, ideally at a brand that sells to fans (anime, gaming, collectibles, entertainment, comics, cosplay, conventions).
- You can write a TikTok caption, brief a designer, seed a Reddit thread, and read a HubSpot dashboard.
- You are comfortable being measured. We track franchise event revenue, qualified site sessions from social, and franchise page traffic.
- You are fast. The partnerships team typically schedules talent with livestream events 3–6 weeks out. You build campaigns in days, not months, to drive pre-sales before the event.
Requirements
- 3–5+ years in social media, community, or fandom marketing
- Hands-on experience running TikTok, Instagram, and X for a brand or creator
- Demonstrated knowledge of anime, gaming, voice acting, or entertainment fandoms (we will test this)
- Experience building a content or campaign calendar from scratch
- Familiarity with HubSpot, Meta Business Suite, GA4, Canva, CapCut, or similar tools
- Strong written communication that adapts across platforms and fandoms
Nice to Have
- Past work at Crunchyroll, Funko, Hot Topic, GameStop, Loot Crate, Cameo, Whatnot, Funimation, BoxLunch, or similar
- Convention floor experience or cosplay community ties
- Experience with AO3, fan fiction communities, or ship culture
- Familiarity with the voice acting and autograph collecting communities
To Apply
Send us:
- Your resume
- Two short answers (under 200 words each):
Question 1: Pick one franchise Streamily currently has talent for. You have 6 weeks before a major event in that franchise. Walk us through the marketing plan: which fan communities would you activate, what content would you create, which platforms matter most, and how would you drive fans to both the event and the franchise page where all of the cast’s always-available products live.
Question 2: Name a fandom that is heating up right now and explain why Streamily should care. What signals are you seeing?
We will not respond to generic applications. The two questions above are the filter.
