Company Description
ETHIS is a 501(c)(3) organization that leverages AI technology alongside human governance to advocate for the ethical use of technology. It facilitates collaboration between business, academia, government, and local communities while ensuring ethical innovation. ETHIS is built on a self-sustaining economic model of shared benefits, with AI enabling operations and human stewardship guiding values and strategies. The organization’s mission is to foster inclusive innovation and meaningful progress worldwide.
Role Description
We are seeking a Product Marketing Manager specializing in Subscriptions and Consumer Growth Marketing for a full-time, remote position. In this role, you will develop and implement marketing strategies to drive subscription growth and revenue. Responsibilities include analyzing market trends, creating targeted campaigns, collaborating with cross-functional teams, designing consumer experiences, and monitoring campaign performance metrics to optimize outcomes. You will also focus on customer retention and identify opportunities to enhance overall subscription value.
Qualifications
- Proficiency in Product Marketing and Content Strategy, with skills in Consumer Growth Marketing, pricing strategies, and subscription lifecycle management.
- Knowledge of Data Analytics, Market Research, and Customer Analytics to drive informed decision-making and optimize marketing campaigns.
- Expertise in Digital Marketing, Campaign Management, and Audience Segmentation techniques for high-impact outreach.
- Strong Communication, Collaboration, and Teamwork skills to effectively work with cross-functional teams and stakeholders.
- Experience with tools like CRM platforms, marketing automation software, and analytics tools is an asset.
- Demonstrated problem-solving skills and a results-oriented attitude.
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Familiarity with ethical technology frameworks or non-profit sector experience is a plus.
Requirement
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, sales, product marketing, brand marketing, social, digital campaigns, etc.).
- Experience in executing integrated marketing campaigns, including above the line (ATL), digital, and below the line (BTL).
- Expertise in running consumer-facing campaigns and bringing new products or features to market.
Preferred qualifications:
- Experience influencing internal and external marketing and product stakeholders.
- Knowledge of the consumer and app ecosystem.
- Ability to work in a highly dynamic and agile environment.
- Excellent problem-solving, written and verbal communication skills.
About The Job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Responsibilities
- Develop insights to identify opportunities that feed strategies and campaigns. Represent India by showcasing unique market nuances and shepherding products and brand development that best serves the needs of local users.
- Drive narratives focused on our users to hypercharge engagement on Photos and G1. Ensure every campaign is built with a social-first angle, while shaping creative, monitoring performance, and sharing campaign learnings with relevant teams.
- Share actionable, incisive findings and generate buy-in from product, Business Development (BD), and engineering partners to drive action on these insights.
- Collaborate with internal stakeholders across Google to evaluate marketing opportunities from a financial and operational perspective.
