Company Description
At Syngenta Vegetable Seeds, we’re passionate about helping people in the vegetable industry succeed and putting growers at the heart of all that we do. Our energies are focused on creating solutions that help them get more out of their crops, now and in the future. A commitment in every seed. We do this by protecting seed, bulbs, or small plant quality from the start to enable growers to achieve the highest yield potentials in their operations; continually investing in R&D to bring cutting-edge innovations to the market; and striving to make a real-world difference through more sustainable practices on farms, in shipping, and at the grocery store.
Job Description
At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Vegetable Seeds Team is seeking a Marketing Head in the Eastern US. This role will drive sustainable business growth by creating compelling market offerings and exceptional customer experiences for the target customer through strategic management of brand, portfolio, and marketing resources, while ensuring optimal return on marketing investments
Territory: Eastern US
Accountabilities
- Lead and develop marketing team through performance culture, marketing excellence, and effective coaching programs to achieve marketing objectives.
- Manage and optimize geography marketing investments, budgets, and ROI while tracking key performance metrics to meet financial targets.
- Drive portfolio optimization for customer segments through value-based pricing strategies and compelling value propositions.
- Execute crop strategies aligned with business objectives and financial targets, ensuring effective resource allocation across crops and geography considering competitive landscape .
- Design ,deliver and manage superior customer experiences using data-driven decision-making frameworks and optimizing A&P resources
- Guide Commercial Heads and CU Managers in developing effective go-to-market strategies while monitoring and responding to market trends, industry best practices, and evolving customer needs.
- Ensure harmonized execution of global marketing platforms and processes including
- Product Meeting , CU/ regional Offer Meetings , Campaign Offer planning, Target
- Product Profiles (TPP), Value Pricing ,5-year Business Planning.
- Partner with Commercial Units, R&D, and Production & Supply Chain to drive cross-functional alignment.
Qualifications
- Bachelor's degree in business or quantitative field required; Master's degree (MBA, Marketing, or related) preferred.
- Develop and execute marketing strategies that effectively communicate brand value proposition to target audiences
- Create innovative marketing solutions that differentiate the brand from competitors
- Analyze market trends, customer data, and performance metrics to inform and optimize marketing strategies
- Identify and understand needs and preferences of different customer segments
- Develop and implement targeted marketing campaigns to reach specific audiences
- Drive customer satisfaction through data-driven marketing approaches
- Manage marketing budgets effectively and allocate resources for maximum ROI
- Set and achieve measurable goals and objectives that drive business growth
- Demonstrate results-oriented mindset with focus on quantifiable outcomes
- Lead and motivate a team of marketing professionals to achieve common goals
- Communicate effectively with internal and external stakeholders, including senior management, team members, and customers
- Foster collaborative environment that encourages creative thinking and innovation
- Strong analytical skills with ability to translate data into actionable insights
- Excellent written and verbal communication skills across all organizational levels
- Creative problem-solving abilities with track record of innovative solutions
- Proven ability to deliver results in fast-paced, dynamic environments
Additional Information
What We Offer:
- A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
- Full Benefit Package (Medical, Dental & Vision) that starts your first day.
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
- Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
Syngenta has been ranked as a top employer by Science Journal. Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
WL: 6B
