The
National Sales Director, Retail Print, Remote leads the strategy, execution, and performance of the Retail Print sales organization across all Staples stores. This role manages a national team of Area Print Sales Managers (PASM), driving small-business acquisition, expanding print revenue, and strengthening store[1]level sales execution. The Director partners closely with Retail Operations, Print & Marketing leadership, and cross-functional teams to align on priorities, enhance customer experience, and increase utilization of in-store and Digital Print Facility (DPF) production capabilities. This position plays a critical role in accelerating Retail Print growth and shaping Staples’ long-term small-business print strategy.
***This role is a National role and can be based across the US.***
Duties & Responsibilities:
- Lead, coach, and develop the national team of Area Print Sales Managers (PASM) to drive
consistent small-business acquisition, revenue growth, and strong store-level execution.
- Set national Retail Print sales priorities, targets, and performance standards, ensuring alignment
with enterprise strategy and retail operating rhythms.
- Oversee pipeline health, forecasting accuracy, and opportunity progression across all markets,
ensuring disciplined sales management and predictable results.
- Partner closely with Retail Operations, Market Leaders, and Print & Marketing leadership to align
strategies, support field execution, and strengthen customer experience.
- Identify trends, customer insights, and field feedback to refine prospecting approaches, print
programs, pricing guidance, and market strategies.
- Lead the rollout and adoption of new Retail Print initiatives, including sales tools, training
programs, capabilities, and performance routines.
- Drive cross-functional collaboration with in-store Print teams and Digital Print Facility (DPF)
partners to optimize quoting, job routing, production coordination, and fulfillment.
- Establish national coaching, performance review, and development routines to improve capability,
accountability, and consistency across the PASM team.
- Ensure achievement of revenue, margin, and acquisition goals by monitoring performance,
addressing gaps, and enabling execution across all regions.
- Represent Retail Print at the enterprise level, contributing to long-term strategic planning and
championing initiatives that advance Staples’ print growth objectives.
Basic Qualifications:
- Bachelor’s degree or equivalent experience.
- 5+ years of sales leadership or field management experience, preferably overseeing
geographically distributed teams.
- Strong strategic planning ability with proven success translating business priorities into actionable
field sales execution.
- Excellent verbal, written, and presentation skills, with the ability to communicate effectively across
all levels of the organization.
- Strong interpersonal and relationship-building skills, capable of influencing cross-functional
partners and field teams.
- Solid business and operational acumen, with the ability to analyze performance metrics, pipeline
trends, and market insights to guide decision-making.
- Proficiency with CRM tools and sales reporting systems.
- Demonstrated ability to coach and develop sales talent to achieve consistent performance.
- Ability to travel up to 50% as needed to support field execution across assigned markets
Preferred Qualifications:
- Experience leading sales teams in a retail, small-business, or store-aligned selling environment.
- Strong prospecting, coaching, and sales process capabilities, with a focus on customer
acquisition and pipeline health.
- High-energy, adaptable leader who thrives in a fast-paced environment and excels at cross[1]functional collaboration.
- Demonstrated ability to make informed decisions with limited information and maintain a positive,
solution-oriented mindset.
