About Nutiva:
Nutiva is a mission-driven leader in organic culinary oils, condiments, and wellness products, trusted by consumers for more than 25 years. With a strong retail presence across Natural, Mass, Club, and eCommerce, Nutiva is focused on accelerating growth, expanding into new categories, and strengthening brand relevance. We combine entrepreneurial agility with disciplined execution and a renewed focus on customer partnerships, creating an exciting opportunity for a strategic sales leader to make a meaningful impact.
Position Summary:
Nutiva is seeking a dynamic and experienced Vice President of Sales to lead customer execution across U.S. and Canadian Retail, Natural, Mass, Club, and Emerging Channels.
This executive will drive revenue delivery, strengthen customer and broker relationships, elevate commercial discipline, and ensure that customer-facing execution aligns with Nutiva’s broader brand, channel, and commercial priorities. Working closely with Marketing, this leader will help bring brand and channel strategies to life through compelling customer plans and operational excellence.
This role requires a highly organized, commercially savvy, and execution-focused leader who thrives in a fast-paced environment and can confidently lead Sales through Nutiva’s next stage of growth.
Location: Fully Remote (U.S.-based candidates)
Responsibilities & Expectations:
Commercial Execution & Customer Leadership:
- Lead the U.S. and Canadian Sales organization in developing and executing Nutiva’s commercial strategy across channels (Grocery, Natural, Club, Mass, Distributor, and Emerging channels).
- Deliver annual revenue targets, customer profitability goals, and strategic business objectives.
- Develop scalable, data-driven sales processes, KPIs, and reporting cadence aligned with company goals.
- Ensure execution of pricing, promotion, merchandising, and distribution fundamentals at retail.
- Lead Joint Business Planning (JBP) with key customers in partnership with Marketing, ensuring seamless alignment of customer strategies, brand priorities, and annual growth plans.
Team & Broker Leadership:
- Build and mentor a high-performing Sales team with clear roles, accountability, and development plans.
- Lead Nutiva’s broker partners to ensure strong coverage, disciplined execution, and alignment to strategy.
- Ensure national account leaders are supported with tools, insights, and cross-functional alignment to win.
National Account Management:
- Oversee key accounts with responsibility for distribution, velocity, promo planning, and profitability.
- Support the team in developing best-in-class sell-in materials in partnership with Marketing.
- Provide visibility into risks, opportunities, retailer trends, and customer-specific strategies.
Trade Spend Management & Forecasting
- Own strategic oversight of trade spend to ensure disciplined investment, ROI, and customer strategy.
- Partner with Finance to develop accurate monthly forecasts, annual plans, pricing, and promo guardrails.
- Improve planning rigor around launches, transitions, and discontinuations.
Cross-Functional Leadership:
- Partner with Operations to ensure demand planning accuracy and customer service expectations are met.
- Collaborate with Marketing team to align retail activation with national brand plans and digital strategies.
- Partner closely with Marketing to ensure customer plans and Sales execution support Nutiva’s brand, channel, and commercial strategy.
- Participate as a key leader in innovation launch planning, ensuring strong retail readiness.
Industry & Customer Engagement:
- Represent Nutiva at key trade shows (Expo West, ECRM, distributor shows) and customer touchpoints.
- Stay ahead of category, retail, and consumer trends; translate insights into commercial initiatives.
Desired Qualifications:
- Bachelor’s degree in business or related field; MBA preferred.
- 15+ years of progressive Sales leadership experience in CPG (Natural/Organic strongly preferred).
- Proven success managing national accounts with full P&L and trade responsibility.
- Demonstrated experience leading high-performing teams and broker networks.
- Strong financial acumen and ability to partner cross-functionally with Marketing, Finance, and Operations.
- Empowered and motivated to work in a fast-paced, dynamic organization; entrepreneurial mindset.
- Excellent verbal and written communication skills, with comfort presenting to senior executives.
- Strong organizational, strategic planning, and project management skills.
- Ability to manage multiple priorities, solve complex problems, and operate with urgency.
- Passion for driving results and living the Nutiva core values.
- Ability to travel approximately 25–40% for key customer meetings, broker partner visits, national account reviews, industry trade shows, and executive meetings.
Why Nutiva:
- Mission-driven brand with strong heritage in organic, and better-for-you categories.
- Entrepreneurial team with a focus on growth, innovation, and the next chapter of Nutiva’s evolution.
- Opportunity to shape the commercial execution model and strengthen customer impact during a pivotal stage of the business.
