We’re looking for a creative, data-driven Marketing Associate to help expand our presence in the long-term care industry.
As part of a startup, you’ll play a key role in shaping our marketing strategy—building and executing campaigns that connect with Skilled Nursing Facilities (SNFs), assisted living operators, and other post-acute providers. The ideal candidate has 2+ years of marketing experience, preferably within healthcare or B2B SaaS, and can blend creative storytelling with data-driven execution.
What You’ll Do
- Develop and manage multi-channel marketing campaigns targeting SNFs, assisted living, and long-term care groups.
- Create and publish content for email, social, and web that clearly communicates product value and ROI.
- Manage and optimize digital ad campaigns across Google, LinkedIn, and Meta.
- Build and track performance dashboards—analyzing CTR, CPL, conversion rates, and ROI.
- Collaborate with Sales and Product to refine messaging and align lead generation goals.
- Maintain and update marketing automations, nurture sequences, and CRM tags.
- Research industry trends and competitors to identify new campaign opportunities.
- Ensure all communications maintain professionalism, accuracy, and compliance with healthcare standards.
What You’ll Bring
- 2+ years of marketing experience, ideally in healthcare, senior living, or B2B SaaS.
- Proven ability to create effective content and ads that drive measurable results.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, or HubSpot.
- Strong writing, editing, and analytical skills.
- Understanding of campaign metrics (CTR, CPL, conversions) and data interpretation.
- Organized, self-sufficient, and comfortable managing multiple projects in a fast-paced environment.
Nice to Have
- Experience marketing software or services to nursing homes or healthcare administrators.
- Familiarity with PDPM or long-term care reimbursement models.
- Basic design or video editing skills (Canva, Adobe, or similar).
- CRM or automation experience (HubSpot, Salesforce, or Zapier).
- Experience with trade show marketing or healthcare events.
Location & Schedule
- Fully Remote
- Based in the United States
