Social Media & Influencer Marketing Manager | about-face
Remote
WHO ARE WE?
We are about-face beauty, makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Made with intention and integrity, we create makeup inspired by and for our diverse and artistic community, for all stages of life. We are built on the truth that no one is just one thing— humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to become our greater selves.
ABOUT THE ROLE
We are looking for a highly motivated and digitally savvy team member to serve as our Social Media & Influencer Marketing Manager. The ideal candidate thrives in a dynamic, fast-paced environment, and is experienced in the beauty space. This person has a strong mix of creative and strategic skills with a focus on developing and executing strategies to leverage social media and influencer collaborations to boost brand awareness and engagement. They will play a pivotal role in driving the evolution of the about-face brand internally and externally. This role will report to the Creative + Content Director.
WHAT YOU’LL DO:
- Create 30/60/90 day content calendar for each platform that aligns with overall marketing objectives
- Lead content strategy and execution across channels (Instagram, TikTok, and other relevant social platforms), creating programming that prompts our consumer to regularly engage with us and share with their community
- Maintain brand story and voice through copywriting to ensure consistency across all Social Media platforms, for a cohesive consumer experience
- Work with the Creative team and 3rd party Creators to plan and develop all content across channels
- Drive and track performance of posts, presenting report results on a consistent basis
- Manage customer interactions on Social Media platforms, responding to comments when appropriate, with prompt response timing
- Partner with the E-comm + Community Manager to help improve the online community of customers across channels
- Manage influencer briefing process and work with them to develop engaging content, ensuring its timely and on-brand
- Build and maintain relationships with influencer community, handling communication and providing guidance
- Coordinate influencer gifting and mailers
- Serve as the subject matter expert that stays up-to-date on trends and tools, suggesting new ways to innovate and enhance our approach
- Manage full briefing and content review process for creator content, and distribution across marketing channels, including paid and organic social media
- Create still and video content for social platforms to supplement the designed content
WHAT YOU HAVE
- Bachelor's Degree in related field
- 3-5 years of experience working in Social + Influencer
- Beauty experience required
- Advanced in Microsoft Office, Google Suite, and financial modeling
- Start-up experience in a similar role at a consumer brand preferred
- Experience with creating content for social advertising is required
- Up-to-date on the latest social media trends and best practices, including competitor activity
- Excellent organization skills, attention to detail
- Strong written and verbal communication skills
WHAT WE OFFER
- Salary range: $80,000 - $85,000
- Unlimited PTO
- Medical, Dental, Vision
- 401K
- Company Gratis
- Cell phone reimbursement
- Remote
