Job Description
Graphic Designer – Event Retail The Graphic Designer – Event Retail will create visually appealing retail branding designs for the Fanatics Event Retail team, including store branding, marketing materials, in-store displays, packaging, and digital graphics, while aligning with each partners’ brand identity to enhance customer engagement and drive sales. Will regularly collaborate with internal and external teams including marketing, merchandising and retail design teams to ensure visual consistency across all retail channels. Fanatics Event Retail partners include a diverse and exciting group of brands including MLB, NHL, WWE, UFC, LA28 Olympics, FIFA, Kentucky Derby, San Diego Comic Con among others. An exciting opportunity as each event is different and unique and offers a new opportunity to evolve the customer experience.
General Duties & Responsibilities
- Design and maintain brand guidelines, creating logos, color palettes, typography, and visual elements that reflect the company's image.
- Create eye-catching store exterior branding, in-store displays, fixture signage and graphics, and promotional graphics to enhance customer experience.
- Proficient with interpreting and adhering to partners style guides, while upleveling the execution.
- Develop print and digital marketing assets like flyers, posters, social media graphics, email banners, and website visuals.
- Design packaging for products, including labels, boxes, and other packaging components to maintain brand consistency.
- Design both static and motion graphics for digital displays and online platforms like websites, e-commerce stores, and social media campaigns.
- Work with marketing, merchandising, and product development teams to understand campaign objectives and ensure design alignment.
- Provide presentation and proposal design support for retail events
- Stay updated on current design trends and incorporate them into visual concepts to keep the brand fresh
Knowledge, Skills & Experience
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other relevant design tools including 3D rendering.
- Strong understanding of color theory, typography, layout design, and visual hierarchy
- Ability to interpret brand guidelines and apply them consistently across all design elements
- Generate fresh and engaging visual concepts to stand out in the market
- Attention to Detail proven ability and trust to ensure accuracy and consistency in all design elements
- Collaborate effectively with cross-functional teams to understand project needs and deliver designs that align with expectations
- 5+ years designing retail store environments, printed marketing and point of sale materials.
- Strong Knowledge of WWE & UFC brands a strong plus due to the ever-changing nature of those 365 day a year brands.
- Excellent managerial, organizational, and communication skills, with experience presenting to executive and senior leadership teams.
- Experience with visual merchandising is a plus.
- Clear, concise written and verbal communication skills.
- Superior organizational abilities, including multitasking, time management, and attention to detail.
- Ability to thrive under pressure and make quick, effective decisions.
- Strong analytical skills, with the ability to develop strategies based on data insights.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook) and other relevant tools.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
