The Marketing team at MD Anderson Cancer Center is dedicated to advancing our mission of Making Cancer History® through strategic, high-impact storytelling and outreach. We develop integrated marketing, advertising, and brand initiatives that connect patients, donors, caregivers, and communities to the world-leading expertise of MD Anderson. Working collaboratively across the institution, we use research-driven insights, innovative media strategies, and compelling creative to support patient acquisition, elevate brand awareness, promote institutional priorities, and strengthen engagement. Our team is passionate about delivering meaningful, measurable impact that supports MD Anderson's vision and helps more people receive life-saving cancer care.

The Marketing Program Manager guides the strategy, development, and implementation of marketing and advertising initiatives that support the institution's overarching strategic vision. This role advances key institutional priorities, including philanthropic and cause-related advertising programs, clinical research promotion, brand awareness, key service line and patient-acquisition programs, and sponsorships. The position achieves this through thoughtful planning, execution, and optimization of advertising and marketing activities. This role develops an in-depth understanding of institutional advertising and marketing programs and serves as a liaison between Marketing, External Affairs, Philanthropy, Strategic Communications, and other Institutional Advancement partners. Strong collaboration is essential to deliver strategic support, manage high-quality campaigns, and produce measurable results. Responsibilities also include day-to-day agency management and comprehensive budget oversight, along with ongoing program evaluation and reporting.

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The ideal candidate will have demonstrated experience in philanthropy or cause-related marketing, strong data analytics capabilities, experience managing a budget, and expertise in social media and brand management. Experience in digital advertising is also preferred.

At MD Anderson, we offer careers built on care, growth, and balance. Our employees enjoy a benefits package designed to support every stage of life, starting on day one.

Paid employee medical benefits (zero premium) starting on first day for employees who work 30 or more hours per week
Group Dental, Vision, Life, AD&D and Disability coverage
Paid time off (PTO) and Extended Illness Bank (EIB) paid leave accruals
Paid institutional holidays, wellness leave, childcare leave, and other paid leave programs
Tuition Assistance Program after six months of service
Teachers Retirement System defined-benefit pension plan and two voluntary retirement plans
Employer paid life, AD&D and an illness-related reduced salary pay program
Extensive wellness, recognition, fitness, employee health programs and employee resource groups

Key Functions

Comprehensive Marketing and Advertising Campaigns & Programs

Guides the strategy, development, and execution of marketing programs that promote the institution's expertise and clinical research; enhance brand awareness; drive targeted patient volume to key service lines; support fundraising and cause-related initiatives; and advance other institutional priorities.
Responsibilities include program management, campaign measurement, optimization, and reporting.
Collaborates with colleagues across departments and divisions to understand campaign goals and strategies, ensuring alignment of advertising efforts.
Manages agency partners to develop advertising strategy, media plans, messaging, creative development, and all components of comprehensive marketing and advertising campaigns.
Evaluates, monitors, and communicates campaign results and effectiveness.
Develops presentations, leads and participates in cross-functional teams, manages projects, and coordinates market research in support of program plans.
Provides direction to internal resources.
Works closely with direct response teammates to execute integrated advertising and direct marketing initiatives, ensuring consistent messaging and supporting fundraising and engagement across channels.
Collaborates closely with Brand Health and Brand Management teams to ensure brand promotion and protection and to monitor tracking and analytics.

Project Management & Planning

Determines and manages marketing and advertising needs and leads key marketing initiatives.
Evaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends, and market data.
Manages agency partners in developing project scopes, timelines, and deliverables to ensure timely and on-budget completion.
Implements and upholds brand standards and messaging guidelines. Ensures compliance with internal guidelines to protect and promote the institutional brand.

Measurement

Manages ROI processes by tracking advertising and marketing program efficacy and analyzing key metrics.
Coordinates with marketing leadership, agency partners, and stakeholders to ensure accurate offline and online media tracking mechanisms are in place.
Works with Brand Health and other teams to capture confirmation processes and track key conversions.
Monitors and reports on KPIs such as donations, merchandise sales, blood donations, and event registrations.
Identifies trends and recommends optimizations.
Reports findings to key stakeholders and ensures insights inform ongoing marketing plans.

Budget & Vendor Management

Manages budgets and collaborates with budget teams to ensure accurate vendor payments and reconciliation.
Leads and participates in RFP processes for marketing-owned contracts and collaborates on other Institutional Advancement-led RFPs as required.
Manages external agency relationships, including selection, contract management, and performance evaluation.

Staff Management & Leadership Development

Participates in recruitment and selection of new team members.
Mentors employees and colleagues, actively sharing business, marketing, and professional skills.
Attends regular departmental and team meetings and participates in ongoing professional development opportunities.

Provides additional marketing consultation and support as needed.

Why Join MD Anderson

Join a mission-driven institution consistently ranked among the nation's top cancer centers.
Contribute to meaningful work that directly supports life-saving care, research, and patient impact.
Collaborate with talented, passionate professionals across Marketing, Philanthropy, and Institutional Advancement.
Grow your career through robust professional development, mentorship, and leadership opportunities.
Be part of a community committed to innovation, excellence, and compassionate care.

EDUCATION

Required: Bachelor's Degree Marketing, Business, Communications, Advertising or related field.

Work Experience

Required: Five years project management experience in marketing, communications and advertising.

The University of Texas MD Anderson Cancer Center offers excellent benefits, including medical, dental, paid time off, retirement, tuition benefits, educational opportunities, and individual and team recognition.

This position may be responsible for maintaining the security and integrity of critical infrastructure, as defined in Section 113.001(2) of the Texas Business and Commerce Code and therefore may require routine reviews and screening. The ability to satisfy and maintain all requirements necessary to ensure the continued security and integrity of such infrastructure is a condition of hire and continued employment.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state, or local laws unless such distinction is required by law.http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

Additional Information

Requisition ID: 179389
Employment Status: Full-Time
Employee Status: Regular
Work Week: Days
Minimum Salary: US Dollar (USD) 77,500
Midpoint Salary: US Dollar (USD) 97,000
Maximum Salary : US Dollar (USD) 116,500
FLSA: exempt and not eligible for overtime pay
Fund Type: Hard
Work Location: Remote (within Texas only)
Pivotal Position: Yes
Referral Bonus Available?: Yes
Relocation Assistance Available?: Yes

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Marketing Program Manager