Marketing Manager (Remote - International Contractor)

Company: Stay Texas Hospitality Group
Job Type: Full-Time, International Independent Contractor
Compensation: $1,750 USD per Month
Additional Compensation: Performance-Based Monthly & Quarterly Bonuses
Benefits: Health Insurance Allowance/Stipend Included
Location: Remote
Reports To: CEO

About Stay Texas Hospitality Group

Stay Texas Hospitality Group is one of the fastest-growing vacation rental and hospitality management companies in Texas. We manage vacation rentals, resort communities, RV resorts, hospitality brands, and real estate-related ventures across the Texas Hill Country and beyond.

We are seeking a highly motivated, creative, and results-driven Marketing Manager to lead and execute marketing initiatives that drive direct bookings, revenue growth, brand awareness, owner acquisition, and guest engagement.

This is an exciting opportunity for a marketing professional who enjoys both strategy and execution and thrives in a fast-paced, growth-oriented environment.

Position Summary

The Marketing Manager will oversee the company's day-to-day and long-term marketing efforts across multiple brands and business divisions.

This role is responsible for:

Direct booking growth
Website performance and optimization
SEO and GEO strategy
Paid advertising management
Social media growth
Content creation and campaign execution
Marketing analytics and reporting
Vendor management
AI-assisted marketing initiatives

The ideal candidate is highly organized, analytical, creative, and comfortable managing multiple projects simultaneously.

Key Responsibilities: Marketing Strategy & Brand Management

Maintain brand standards across all company brands
Ensure consistency in messaging, visual identity, and guest communications
Support strategic marketing initiatives for:
Vacation Rentals
RV Resorts
Cabin Communities
Hospitality Services
Real Estate Developments
Assist with new development and community launches
Support long-term growth and brand awareness initiatives

Website & Digital Marketing

Manage company websites and landing pages
Coordinate with developers, designers, and vendors
Improve website conversion rates and booking funnels
Monitor and optimize:
Website speed
User experience (UX/UI)
Mobile responsiveness
Analytics and conversion tracking
Support direct booking growth initiatives

SEO & GEO Optimization

Develop and implement SEO strategies
Optimize:
Website content
Blog articles
Metadata
Internal linking
Local SEO
Google Business Profiles
Improve rankings for destination and hospitality-related searches
Monitor organic traffic and search performance
Utilize AI tools to improve SEO processes

Paid Advertising

Manage advertising campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
TikTok
YouTube
Retargeting Platforms
Monitor:
ROAS
Cost Per Click (CPC)
Cost Per Acquisition (CPA)
Conversion Rates
Optimize campaigns based on performance and occupancy needs
Create monthly advertising performance reports

Social Media Management

Oversee company social media channels
Develop content calendars and posting schedules
Coordinate:
Reels and short-form video content
Property showcases
Guest experience content
Destination marketing
Educational and promotional content
Increase engagement, audience growth, and brand visibility
Coordinate influencer and creator partnerships

Content Creation & Campaign Management

Execute marketing campaigns from concept to completion
Assist with:
Graphic design
Copywriting
Blog management
Email marketing
Newsletters
Promotional campaigns
Support owner acquisition and lead generation efforts

Vendor & Partner Management

Manage relationships with:
Web developers
SEO vendors
Photographers
Videographers
Advertising agencies
Marketing contractors
Monitor deliverables, timelines, and ROI

Analytics & Reporting

Track and report on marketing KPIs
Analyze:
Website traffic
Conversion rates
Booking attribution
Social media engagement
SEO performance
Paid advertising performance
Email marketing results
Present recommendations and insights to leadership

AI & Marketing Technology

Utilize AI tools to improve:
Content creation
SEO workflows
Reporting
Marketing automation
Stay current on AI and hospitality marketing trends

Cross-Department Collaboration

Work closely with:

Revenue Management
Operations
Guest Hospitality
Owner Relations
Business Development
Executive Leadership

Ensure marketing efforts align with company goals and guest experience standards.

QualificationsRequired

Minimum 3 years of digital marketing experience

Strong understanding of:

SEO
GEO
Paid Advertising
Social Media Marketing
Conversion Optimization
Analytics
Branding
Email Marketing
Experience using:
Google Analytics
Google Ads
Meta Ads Manager
Canva
ChatGPT and AI tools
Social Media Scheduling Platforms
CRM Systems
Strong written and verbal English communication skills
Excellent organizational and project management skills
Ability to work independently and manage multiple priorities

Preferred

Experience in:

Vacation Rentals
Hospitality
Hotels
Tourism
Real Estate Marketing

Performance Metrics (KPIs)

Success in this role will be measured by:

Direct Booking Growth
Website Conversion Rate Improvements
Organic Traffic Growth
SEO Ranking Improvements
GEO Visibility Growth
Social Media Growth & Engagement
Paid Advertising ROAS
Lead Generation Results
Email Marketing Performance
Website Traffic Growth
Project Completion Timelines
Brand Consistency & Quality

Bonus Opportunities

In addition to base compensation, this role is eligible for performance-based bonuses.

Potential bonus categories include:

Direct booking growth
SEO performance improvements
ROAS targets achieved
Website conversion improvements
Social media growth
Lead generation results
Successful campaign launches
Exceptional project execution

Monthly Bonus Range: $100 to $1,000+ USD based on performance and company results.

Additional quarterly and annual bonuses may be available.

Contractor Requirements

Reliable internet connection and work equipment
Ability to maintain professional communication standards
Meet deadlines and KPI expectations
Maintain confidentiality of company information and systems
Participate in scheduled meetings and reporting sessions
Speak & Write Fluent English

Schedule Expectations

Full-time availability preferred
Consistent communication during agreed working hours
Ability to attend meetings scheduled in Central Time (Texas)

Why Join Stay Texas Hospitality Group?

Long-term growth opportunities
Performance-based earning potential
Exposure to luxury hospitality and development projects
Opportunity to help scale a rapidly growing hospitality company
Hands-on experience with AI-powered marketing systems
High-impact role with leadership visibility

Equal Opportunity Employer

Stay Texas Hospitality Group values diversity, accountability, professionalism, creativity, and hospitality excellence. We are committed to creating an inclusive environment where team members can grow, contribute, and succeed.

Job Type: Full-time

Pay: $33,250.00 per month

Language:

English (Required)

Work Location: Remote

Stay Texas Hospitality Group

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