Job Title: Marketing Manager

Location: Remote or Hybrid (If you're in Spokane—or open to relocating—that's a plus)

Reports To: CEO

Travel: Occasional travel for team summits, retail visits, or key events

About Slate

At Slate, we're here to change the way the world views flossing—and by extension, health.

Most people know they should floss. But they don't. Not because they don't care—but because it's inconvenient, ineffective, or overwhelming. We created the world's first 3-in-1 electric flosser, combining Woven Floss, Gum Sweeps, and a built-in tongue scraper to make flossing easier, faster, and actually effective.

We're women-led. Dentist-designed. And driven by the belief that when people feel in control of their oral health, it can transform the rest of their life. This is about small habits with big health impact—and we're just getting started.

About The Role

We're looking for a Head of Marketing who's both a strategic leader and a roll-up-your-sleeves operator. Someone who's energized by owning the full marketing function—from brand storytelling and community building to performance, digital, retail, and everything in between.

You'll lead a lean internal team, work closely with contractors and agency partners, and collaborate across departments to ensure marketing is fueling every part of the business—from DTC to Amazon to retail. This role sits on our leadership team and reports directly to our CEO.

Requirements

What You'll Do

Strategy & Brand

Own and execute Slate's full-funnel marketing strategy—from awareness to conversion to retention
Define clear, focused brand positioning that resonates with real people and drives commercial results
Analyze performance metrics (CAC, ROAS, LTV, promotional lift) across DTC, Amazon, and retail—and turn them into action
Partner with Finance and the CEO on marketing budgeting and forecasting
Bring the Slate voice to life across packaging, digital, retail, and campaigns

Digital & Direct-to-Consumer

Lead digital performance strategy across Meta, Google, TikTok, YouTube, and emerging platforms
Own Slate's Shopify website—ensure it's conversion-optimized, campaign-aligned, and on-brand
Manage lifecycle marketing (email/SMS via Attentive), always improving retention and repeat rate
Oversee growth and performance on Amazon with brand integrity and consistency

Retail & Shopper Marketing

Collaborate closely with the Sales team to support growth in key accounts like Target
Lead omnichannel launch campaigns to drive trial and shelf velocity
Manage shopper marketing strategies with Roundel (more when they come)
Use tools and retailer data to guide media spend and connect performance to strategy

Community, PR & Partnerships

Manage agency relationships for PR, influencer, and affiliate marketing
Build high-value partnerships that bring Slate into cultural conversation and new communities
Lead activations and consumer-facing moments that deepen connection and trust

Leadership

Serve as a key member of Slate's leadership team
Build, mentor, and empower a high-performing, high-integrity marketing team
Collaborate cross-functionally with Sales, Ops, Finance, and Creative to align on goals and execution
Present strategic plans and performance insights to the CEO and board

Who You Are

A marketing leader with 5+ years of experience in DTC, wellness, CPG, or personal care
A smart strategist who knows how to build and scale brands people genuinely care about
Deeply curious about consumers and obsessed with messaging that resonates and converts
Experienced in paid media, retention marketing, eCommerce growth, and creative storytelling
Not afraid of performance data—comfortable building and managing a budget, analyzing KPIs, and adjusting in real time
A builder, not just a manager—you know when to delegate and when to dive in
Skilled in tools like Google Analytics, Attentive, Shopify, Meta Ads
A natural collaborator and communicator, able to lead teams and align stakeholders
Passionate about prevention, oral health, and building something that truly matters

Benefits

Monthly healthcare stipend to help cover your medical insurance

Hybrid PTO policy—we offer flexible time off and recommend taking around 15 days per year (+/-). We trust our team to plan time off responsibly, in alignment with priorities and performance

8 paid holidays, including:

New Year's Day - January 1
Memorial Day - Last Monday in May
Independence Day - July 4
Labor Day - First Monday in September
Thanksgiving Day - Fourth Thursday in November
Day After Thanksgiving - Friday following Thanksgiving
Christmas Eve - December 24
Christmas Day - December 25

Flexible work hours with a hybrid structure preferred (remote is welcome if you're not in Spokane)

Stock options with a standard 4-year vesting schedule and 1-year cliff

Performance-based bonus opportunities

Team retreat to connect and collaborate in person

Free Slate products for you and your family, plus generous discounts for friends

If you're excited to help more people take control of their health—and do it with a brand that's changing the way people think about flossing—we'd love to meet you.

Slate Flosser

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