RemotelyHR is hiring on behalf of French Florist

Head of Franchise Sales

Location: Remote — Preference for West Coast or Texas; East Coast and Midwest considered for the right candidate

Reports To

CEO

Department

Franchise Sales

French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. Whether for celebration, connection, or simply delight, our flowers do more than decorate—they elevate and transform moments.

With thriving corporate boutiques in Los Angeles and a rapidly expanding franchise network nationwide, French Florist is on a mission to create a more loving and compassionate world through flowers. As purveyors of beauty and connection, we don’t just deliver arrangements—we deliver emotion, meaning, and magic.

The Head of Franchise Sales is responsible for owning, optimizing, and scaling French Florist’s franchise sales engine. This person will lead our existing franchise sales team, personally close franchise agreements, and design the systems and strategy that take us from our current footprint to 200 units and beyond. Reporting directly to the CEO, this role has a seat at the table during French Florist’s defining growth chapter.

This role is for someone who has not only carried a bag, but has helped take a franchise sales engine from early traction to true scale. You’ve personally built pipeline, worked leads, and closed deals — and then evolved systems, messaging, and team structure to drive consistent, repeatable growth.

You may have experience at larger brands, but you weren’t just a passenger in a fully-built machine. You understand what drives performance beneath the surface and have a track record of applying those learnings to level up a growing system.

If you’ve taken a franchise brand from “it’s working” to “it’s scaling” — and are excited to do it again with a high-growth concept — this role is for you.

Franchise Sales & Pipeline Development
Personally close franchise agreements end-to-end — from outbound prospecting through signed FDD and agreement
Maximize conversion of inbound leads generated by Marketing through strong qualification, follow-up, and sales process discipline
Contribute to targeted outbound efforts where appropriate to supplement pipeline, without owning primary lead generation
Represent French Florist at franchise expos, IFA events, and industry conferences
Team Leadership & Management
Lead and mentor the existing franchise sales team
Foster a high-energy, accountability-driven sales culture aligned with where we are as an emerging brand
Coach team members through complex deals and franchisee objections
Systems, Process & Infrastructure
Build and refine the franchise sales infrastructure: lead qualification, pipeline management, discovery day process, and CRM discipline
Design and improve the franchisee qualification criteria and discovery process
Ensure strong FDD delivery and closing process that converts qualified leads to signed agreements
Strategy & Reporting
Work closely with CEO and leadership on territory strategy, growth targets, and franchisee qualification standards
Partner closely with Marketing to improve lead quality, conversion rates, and overall funnel efficiency
Own monthly and annual franchise sales targets; report on pipeline health, conversion rates, and projections
Provide market intelligence and competitive insights to inform brand positioning and sales strategy

Within The First 3-6 Months, a Successful Head Of Franchise Sales Will Have Made a Measurable Impact Across The Following Areas

Operational Outcomes

Franchise agreement signings consistently tracking to aggressive annual unit growth targets, with clear visibility into pipeline health, conversion rates, and forecast accuracy
A documented, repeatable franchise sales process in place (CRM discipline, pipeline stages, discovery day) that drives consistent conversion and velocity
Consistent, high conversion of inbound leads — with no leakage due to slow follow-up, poor qualification, or lack of sales process discipline
Proactive, structured feedback loop with Marketing that continuously improves lead quality and overall funnel performance

Business Impact

New franchise locations opening on time with qualified, well-prepared franchisees
Franchisee satisfaction and retention rates remain high
Revenue from franchise fees tracking to or ahead of plan

Leadership & Collaboration

CEO and leadership trust this person's judgment and pipeline data
The franchise sales team is energized, well-coached, and performing
Cross-functional partners (operations, legal, marketing) describe franchise sales as a well-run function
7+ years in franchise development or franchise sales leadership role, with demonstrated personal closing experience
Experience building or significantly scaling a franchise sales function — ideally in a brand’s 20–300 unit growth window
Demonstrated track record of personally closing franchise agreements — not just leading teams, but directly owning deals from first conversation through signed agreement
Experience selling a lifestyle, community, or experience-driven concept — where storytelling matters as much as unit economics
High energy, self-motivated, and comfortable with the pace and ambiguity of an emerging brand
Strong command of the franchise sales process end-to-end: lead generation, qualification, FDD delivery, discovery day, and closing
Experience managing and leading a franchise sales team
CFE certification a plus
Experience as a franchisee a plus

This is primarily a remote office-based and travel role. Physical requirements are minimal but include:

Ability to travel domestically on a regular basis (franchise expos, discovery days, franchisee visits, conferences).

What Makes This Role Exciting

Opportunity to build and own the franchise sales engine during a defining growth phase
Direct partnership with the CEO and leadership team
High-impact role driving expansion from 45 to 200+ locations
Ability to shape the future of a nationally scaling, emotionally-driven brand
A true builder role with ownership, visibility, and meaningful contribution to company growth

The total on-target earnings for this role are $160,000 – $300,000 annually. This includes:

Base Salary: $110,000 – $140,000
Performance-Based Commission: $60,000 – $160,000
Employee stock option eligibility after one year
Paid time off and professional development allowances

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