Who We Are

HABA FAMILYGROUP is a German-founded global toy company rooted in child development with over 85 years of history developing toys and games for children. HABA products are developed by child development experts and a diverse workforce of employees, over half of whom are women and many of whom are parents. We believe in learning through play and do everything with the next generation in mind. Our products have won numerous awards from BabyCenter, Parent Tested Parent Approved and NAPPA and feature thousands of 5-star reviews from happy parents.

We believe that children can do anything and supporting them is our mission.

The Opportunity 

HABA USA is hiring a Social Media & Content Coordinator to help shape the voice, visual identity, and community for two beloved brands: HABA and Bella Luna Toys. Bella Luna Toys is the premier destination for Waldorf-inspired toys and children’s products, while HABA is known for premium, sustainably sourced toys rooted in child development expertise. Together, these brands speak to parents who care deeply about intentional play, beauty, and childhood wonder. This role is ideal for a creative, organized, and thoughtful marketer who loves storytelling, understands social culture, and wants to build meaningful relationships with our communities.

What You’ll Own 

Social Media Management, Community Growth, & Engagement

Own day-to-day management of Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube
Plan and manage a cohesive social content calendar across both brands
Publish daily stories, engage with comments, DMs, and customer inquiries
Maintain a consistent, on-brand voice that reflects our values and audience
Research and test new content formats, platform features, and engagement tactics
Support audience growth, engagement, and brand awareness through thoughtful execution

Content Creation 

Create original photo and short-form video content for social feeds and stories
Curate and edit content to maintain a visually cohesive and elevated aesthetic
Organize and manage user-generated content (UGC) for use across marketing channels

Influencer & Creator Management

Scout, outreach, and manage relationships with aligned influencers and creators
Recruit and manage affiliate partnerships
Coordinate content delivery and asset organization
Plan, execute, and manage giveaways across platforms
Collaborate with internal teams, creators, and brand partners to align giveaways with product launches, seasonal moments, and key campaigns
Coordinate rules, timelines, assets, captions, and winner selection in compliance with platform guidelines

Content Marketing & SEO 

Lead media and editorial outreach to secure product features and gift guide placements
Build relationships with editors, writers, and bloggers aligned with the brand
Coordinate product samples and track coverage across media partners
Write SEO-rich craft and lifestyle blog posts aligned with brand storytelling
Produce supporting photography to bring blog content to life
Collaborate with ecommerce and marketing teams to support broader campaigns

What We’re Looking For 

Skills Required

Strong artistic eye with an instinct for brand aesthetics
Experience shooting and editing short-form video and photography
Experience managing Instagram, Facebook, YouTube, Pinterest, LinkedIn, and TikTok for a business
Key understanding of content and social media practices to effectively attract new audiences, while deepening engagement with our existing audiences
Ability to write clear, engaging, on-brand copy
Pulse on emerging trends in social media and content creation
Aspirational creative sensibility with a discerning eye for visual and verbal communication
Self-starter with the ability to thrive in an entrepreneurial environment
Highly organized with the ability to manage multiple projects
Highly adaptable with the desire to learn new emerging technologies & platforms

Tools & Experience (Preferred) 

SEO
Canva
Photoshop
Premiere Pro
Shopify
Later or similar scheduling platforms

Perks & Benefits 

Remote work potential, NY state preferred
Competitive salary, benefits, and 401(k) with company matching
Generous employee discount
Paid holidays, vacation, and time off

Compensation

Yearly salary in the range of $50,000-$60,000 based on experience.

Location Requirement

You must reside in one of the following states: NY, NH, VT, ME, IL, MI, IA, CO

To Apply

Please submit your letter of interest, resume, and photo/video portfolio by email to amanda@habausa.com

Our Commitment

HABA FAMILYGROUP is an equal opportunity employer that values diversity in all forms. All employment decisions are based on business needs without regard to race, religion, national origin, sexual orientation, gender identity, health status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

HABA FAMILYGROUP

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Social Media & Content Coordinator