BRIDGE is currently seeking a Vice President, Marketing who will be responsible for leading our marketing strategy and execution. This visionary leader will have a deep understanding of our business and scaling B2B marketing organizations, driving pipeline generation, elevating brand awareness, and enabling sales success in a fast-paced, high-growth technology environment. This role is responsible for translating high-level business objectives into a cohesive, scalable go-to-market (GTM) strategy; lead a high-performance organization to define our market position and drive sustainable enterprise growth in our ecosystem.

Overall responsibilities:

Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity)
Own the brand narrative, positioning and core value proposition
Elevate Bridge’s market presence through elite storytelling, thought leadership, and integrated communications that establish the Bridge as a dominant industry leader
Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies)
Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services
Foster a culture of high accountability, innovation, and data-driven decision-making
Foster a data-driven, accountable, and innovative culture within the marketing organization
Partner deeply with Sales leadership to bridge the gap between marketing activity and closed-won revenue, ensuring the field is equipped with the intelligence and collateral needed to win

Desired skills, education, and experience:

10+ years of progressive experience in marketing, with at least 5+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector
Demonstrable success in driving B2B revenue and scaling a global demand generation engine
Deep expertise in the "Demand Waterfall" and modern GTM tech stacks. You have a history of scaling lead-to-revenue models that consistently meet or exceed aggressive pipeline targets.
A "revenue-first" mindset with a history of building high-trust, high-impact partnerships with Sales and Customer Success leadership
Exceptional ability to synthesize complex marketing data into clear, actionable insights for the CEO, Board of Directors, and external investors
Proven ability to recruit, mentor, and retain a multidisciplinary team of high-performers across demand gen, brand, product marketing, and ops
A visionary leader who fosters a culture of high accountability, rapid experimentation, and creative excellence
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus

The salary range for this position is $180,000-$220,000.

BRIDGE

New Jobs

VP, Marketing