About Botrista

Botrista is revolutionizing the beverage industry through innovative automation technology. Our patented DrinkBot system enables foodservice operators to serve premium, trending cold beverages—from smoothies to protein shakes to specialized nutrition drinks—without added labor or operational complexity. Operating in just 4 square feet, our technology is transforming beverage operations across healthcare systems, universities, corporate campuses, and entertainment venues nationwide.

Founded by ex-Tesla engineer Sean Hsu and backed by strategic investors including Jollibee Foods Corporation, Sony Innovation Fund, and Middleby Corporation, we're on a mission to help institutional foodservice operators enhance patient and customer satisfaction while improving operational efficiency.

The Opportunity

We're seeking an experienced Sales Director to spearhead our expansion into the healthcare and institutional foodservice markets in the Central region. This role is perfect for a seasoned professional who understands the unique challenges of non-commercial foodservice operations, from meeting strict dietary requirements in healthcare to driving retail revenue in campus environments. You'll be instrumental in helping major healthcare systems, GPOs, and contract foodservice management companies modernize their beverage programs through our cutting-edge automation technology.

What You'll Do

Drive Institutional Sales Growth

Develop and execute strategic sales plans for healthcare systems, senior living facilities, and acute care hospitals, along with other foodservice sectors
Build relationships with contract foodservice management companies (Compass, Aramark, Sodexo, Morrison) at national and regional levels
Penetrate secondary markets including higher education, corporate dining, and sports & entertainment venues
Navigate complex institutional buying processes including GPO contracts and bid requirements, where necessary

Manage Complex Stakeholder Relationships

Build consensus among diverse stakeholders: administrators, clinical nutrition teams, foodservice directors, and procurement
Partner with registered dietitians to position beverage solutions that support patient nutrition goals
Present ROI models that address both financial and clinical/satisfaction metrics

Execute Market-Specific Strategies

Develop tailored solutions for different institutional segments:
- Healthcare: Focus on staff satisfaction, nutritional flexibility, and labor efficiency
- Senior Living: Emphasize resident choice, hydration programs, and ease of operation
- Education: Highlight revenue generation, speed of service, and trending beverages
- Corporate/B&I: Focus on employee satisfaction, wellness programs, and subsidy reduction
- Sports & Entertainment: Emphasize throughput, revenue per cap, and premium offerings

Strategic Account Development

Identify and qualify opportunities within integrated delivery networks (IDNs) and multi-site systems
Coordinate pilot programs that demonstrate clinical, operational, and financial benefits
Drive adoption through self-operated facilities and contract-managed operations

Requirements

Territory & Travel

Primary focus: Healthcare systems and GPOs nationwide
Secondary markets: Higher education, corporate dining, sports & entertainment venues
Travel requirement: 40-50% for customer meetings, trade shows, and facility demonstrations
Located in Texas

Required Experience

7+ years B2B foodservice sales, including 2+ years in healthcare/institutional markets
Proven success selling to hospitals, healthcare systems, and GPOs
Experience with contract foodservice management companies and institutional operations
Track record exceeding $500k+ annual quotas in institutional foodservice

Market Knowledge & Relationships

Established relationships with healthcare foodservice directors, GPO category managers (Premier, Vizient, HealthTrust, GNYHA), and contract management companies
Understanding of healthcare purchasing processes, CMS regulations, HCAHPS scores, and nutritional care standards
Knowledge of institutional foodservice trends (room service, retail, wellness)

Technical Competencies

Experience selling capital equipment/technology solutions to healthcare
Understanding of total cost of ownership and lifecycle cost analysis
Knowledge of food safety protocols, HACCP, and healthcare sanitation requirements
Ability to articulate clinical benefits alongside operational improvements

Core Skills

Consultative selling with complex problem-solving abilities
Strong presentation skills for all organizational levels
Project management experience for multi-site implementations
Comfortable with extended sales cycles (6-18 months)

Preferred Qualifications

Relationships in adjacent institutional markets (education, corporate dining)
Experience with beverage programs or nutritional supplements
Knowledge of sustainability and labor challenges in institutional foodservice
Bachelor's degree in Business, Hospitality, or Nutrition
CDM or SNA certifications a plus

Benefits

Benefits

Competitive base salary plus bonus structure
Opportunity for equity participation in a high-growth startup
Comprehensive benefits package including medical, dental, and vision insurance
Flexible PTO and remote work arrangements
Car allowance or company vehicle for qualified candidates
Professional development budget for industry conferences (ASHFSA, AHF, SNA, NACUFS)
Opportunity to impact patient care and institutional dining across the country
Collaborative culture with experts from Tesla, Google, Starbucks, and leading F&B companies

Botrista, Inc.

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