Summary

A fast-growing startup created by successful beverage entrepreneurs is looking for a Marketing Manager to execute our marketing strategy as our brand grows across multiple states.

Founded in the Fall of 2020, the Beverage Ranch was created to develop, grow and sell the next generation of ready-to-drink alcoholic beverages. Our new concept is focused on the high-alcohol single-serve opportunity primarily found in convenience and grocery market.

The Marketing Manager will be responsible for executing and managing all marketing activities to ensure our brand grows quickly, consistently and maintains a strong presence in our target markets.

If you are looking to make your mark, Beverage Ranch might be a fit. Here at the Beverage Ranch, you will have an opportunity to work with great people and partners while building a fun and innovative brand in the wine and spirits industry.

Role & Responsibilities:

· This person reports to the founders

· Responsible for executing our marketing strategy

· Manage procurement of point-of-sale (POS) materials for brand

· Manage inventory of POS to maintain sufficient inventory to support sales and promotional efforts across multiple states

· Manage execution of other marketing events and promotions

· Manage relationships with external marketing partners, including vendors, agencies, brand ambassadors and social media managers as needed

· Track the success of marketing initiatives and gather data to monitor the effectiveness of campaigns and promotional efforts

· Prepare reporting dashboard with key metrics and routinely report to management

· Manage marketing spend to a budget

· Assist with selection of external vendors including digital and creative talent

· Develop key brand partnerships with on-trend brands and influencers to drive awareness

· Stay abreast of market competitors and assist in new product development

Ideal Candidate Characteristics:

· 2-3 years of increasing responsibility in successive marketing roles, ideally in the alcoholic beverage industry

· College degree

· Self-starter who can work independently and take direction well

· Able to work in a flexible start-up environment where processes may not yet be defined

· Strong interpersonal and communication skills

· Proficiency in Adobe Illustrator, Microsoft Word, Excel, PowerPoint

· Ability to build and manage a budget

· Understanding of key marketing principles and tools

· Familiarity with social media, building an influencer program and developing brand partners

· Experience managing and negotiating with external partners and vendors

· Self-motivated and able to work in a flexible start-up environment

· Ability to effectively work remotely

· Valid driver’s license and ability to travel as necessary

· Ability to lift up to 25lbs regularly

Beverage Ranch

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Marketing Manager