Regional Sales Director – South East

Location: South East USA (Florida, Georgia, North Carolina)

Travel: Regular regional travel required

The Opportunity

We are seeking a Regional Sales Director to provide strategic and hands-on leadership for our South East sales operation. This is a senior, high-impact role with full accountability for sales performance, distribution growth, and most critically the leadership and development of a large, field-based sales organization operating across Florida, Georgia, and North Carolina.

This role is ideal for a commercially driven leader who thrives in the field, builds high-performing teams, and knows how to translate strategy into execution through people.

The Role

As Regional Sales Director, you will have full responsibility for the direction, performance, and effectiveness of the regional sales organization. You will lead, coach, and inspire a geographically dispersed team of sales managers and representatives while strengthening relationships with key retail partners, regional chains, independents, and wholesalers.

You will balance strategic planning with active field leadership—setting clear expectations, developing talent, and ensuring consistent execution across the region.

Key Responsibilities

People & Leadership

Lead, mentor, and develop a large, field-based sales team across multiple states
Build a high-performance culture focused on accountability, engagement, and results
Recruit, onboard, coach, and evaluate sales talent to ensure strong bench strength
Set clear objectives, performance metrics, and development plans for all sales leaders and representatives
Foster a safe, compliant, and inclusive working environment

Sales & Commercial Strategy

Own regional sales, gross profit, and distribution targets
Develop and execute short- and long-term sales strategies aligned to regional and company objectives
Drive new business development, channel expansion, and market penetration
Lead relationships with key regional chains, independent retailers, and wholesalers
Identify and capitalize on growth opportunities across multiple channels

Execution & Performance Management

Ensure consistent execution of sales programs and initiatives across all territories
Monitor performance, analyze results, and implement corrective actions where required
Develop accurate forecasts to support supply planning and inventory management
Manage regional sales budgets and contribute to overall business profitability

Stakeholder Engagement

Act as a senior commercial representative within the region
Build strong internal partnerships across marketing, operations, and supply chain
Represent the business at industry, community, and customer events

What We’re Looking For

Bachelor’s degree in Business, Marketing, or a related field
5+ years’ experience leading sales teams, ideally within food, beverage, or FMCG distribution
Proven success managing large, multi-state, field-based sales teams
Strong relationships within regional retail chains, independents, and wholesalers
Demonstrated ability to drive growth, expand distribution, and improve profitability
Excellent leadership, coaching, and communication skills
Strategic thinker with strong execution discipline
Comfortable operating in a fast-paced, results-driven environment
Bilingual English/Spanish preferred

Why This Role?

This is a rare opportunity to step into a true regional leadership role with meaningful scale, autonomy, and influence. You’ll shape the culture, performance, and future of a significant sales organization while leaving a visible imprint on regional growth.

Advocate Group

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Regional Sales Director